Passing the Google Analytics Individual Qualification

Last week I finally got around to taking the Google Analytics Individual Qualification and passed with 94%.  See my test records and certificate.

I reckon the test should be reasonably straightforward for anyone who uses Google Analytics regularly. The trickiest part for me were the multiple choice questions where you need to select “all that apply” and aren’t sure how many you have to tick. I think these were probably where I lost my 6%. :(

Tips for passing are:

  • Make sure you carefully watch the video lessons in Google’s Conversion University. Nearly all the questions I was asked could have been answered from the information there.
  • Pay especial attention to the sections on e-commerce tracking and AdWords integration if you don’t use these features yourself, as you’ll definitely be asked questions about them.
  • Also read an up-to-date Google Analytics book, as there were a few questions I wouldn’t have known the answers to just from the Conversion University videos. I read Justin Cutroni’s Google Analytics from O’Reilly during the week before the exam. This was only published in August, so doesn’t contain outdated information, and packs a lot of content in a concise form. (O’Reilly books also have an advantage at the moment of being available really cheaply in the iPhone App Store – if you can bear the finger-strain of all the page swiping.) Alternatively, you could try the second edition of Brian Clifton’s Advanced Web Metrics with Google Analytics. (See this review of the previous edition which I wrote a couple of years ago.)  The Google Analytics Channel videos and anything written by Avinash Kaushik are also very worthwhile for additional background study.

Below are a few links to “exam tips” posts in other blogs which I found helpful when preparing for the test:

1 Comment

Alex GrechanowskiJanuary 12th, 2011 at 10:12 pm


Many thanks for posting a link to my blog – Marketing Sutra.

Good luck!

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